John Morton is the Executive Managing Director of Nature Finance and Investment at WWF. He has more than thirty years of experience in emerging markets, environmental finance, and economic and environmental policy – split evenly between the private sector, the non-profit sector, and senior roles in government. Throughout his career, John has been at the forefront of designing and structuring some of the most innovative platforms and investment vehicles to mobilize private capital flows into climate- and nature-related sectors in fast-growing global markets.